Description

“I can’t believe they said that” Instagram posts, marketing campaigns that pissed of A LOT of people, BS apologies, and more—that’s what we’re chatting about in today’s episode of Unfiltered.

In this super open convo about some recent marketing mishaps we’ve witnessed from brands like Copyhackers, Bumble, Youthforia, and more, we’re discussing what these missteps show us consumers are fed up with, the best ways to handle public apologies, and some things we consider… pretty dang unforgivable.

Grab a glass of milk because this one’s extra spicy.

Highlights:

• 3:00—17:19: The Copyhackers post that enraged the internet (and the surprisingly unpleasant way that Copyhackers handled all the angry IG comments)
• 17:19—35:50: What Bumble did right and what Bumble didn’t get so right in their latest marketing campaign that also enraged the internet
• 35:50—45:20: The beauty company that had all of TikTok talking (and not in a good way) because of one product they recently put out
• 45:20—50:00: The importance of being honest when marketing products and a very popular beverage biz that recently found itself in hot water for not being so honest
• 50:00—59:39: Why Kelloggs’ recent ad was giving off “let them eat cereal” vibes and what we can learn about the balance between hopping on current issues vs. being insensitive to people’s current struggles

We’d love to connect with you! You can join our broadcast channel and connect with us on Instagram: Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea’s website!