Description

"The Importance of Fundamentals in UX" - Act 01 - Scene 01 - Darren Hood

The current state of the UX market is described as 'upside down' with the rise of specializations and the misconception that UX is only about aesthetics. The importance of fundamentals, such as wireframes, and the need for a scientific approach to UX is emphasised. The rush to learn UX quickly and the focus on aesthetics over functionality are seen as detrimental to the field. To show the benefits of actual UX, there needs to be a commitment to proper education and a recognition of the failures of those who prioritize aesthetics over user experience. In this conversation, Darren Hood discusses the importance of understanding users and their pain points in UX design. He emphasizes the need to focus on personas and their goals rather than getting caught up in B2B or B2C distinctions. Hood also introduces the LX (Learning Experience) design concept, which combines UX and instructional design principles to optimize the learning experience. He highlights the missing elements in the industry, such as information architecture, cognitive load, and semiotics. Hood addresses the issue of other teams, like development and product management, encroaching on UX work and offers advice on changing the market's current state.

Takeaways:

• The UX market is currently 'upside down' with the rise of specializations and the misconception that UX is only about aesthetics.
• Fundamentals, such as wireframes, are important in the design process and should not be abandoned in favor of aesthetics.
• A scientific approach to UX is necessary for success, and rushing to learn UX in a short amount of time is detrimental to the field.
• Proper education and a commitment to user experience over aesthetics are needed to show the benefits of true UX. Focus on understanding users and their pain points to inform and improve the design process.
• Utilize personas to keep the user at the forefront of design decisions and optimize the experience.
• LX (Learning Experience) design combines principles from UX and instructional design to enhance the learning process.
• Address missing elements in the industry, such as information architecture, cognitive load, and semiotics.
• Manage the encroachment of other teams on UX work and advocate for the importance of UX expertise.

UX is not UI Tees: https://www.kaizentees.com/

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