In this episode of Inside MedTech Innovation, I sit down with Doug Hubbard, the decision science expert behind How to Measure Anything and The Failure of Risk Management. Together, we unpack the hidden flaws in how MedTech organizations assess uncertainty—and how to fix them with data-driven models.
00:22 Meet the Expert: Doug Hubbard
01:25 The Importance of Data-Driven Decision Science
03:01 Challenges in Risk Management
04:44 Doug Hubbard's Journey and Career
22:53 Applied Information Economics Explained
44:59 Understanding Clinical Trial Evidence
45:18 The Analysis Placebo Effect
47:21 The Psychology of Risk Scoring
48:47 Partition Dependence and Illusion of Agreement
52:30 Quantitative Methods in Risk Management
59:04 Practical Steps to Improve Risk Assessment
01:13:34 Addressing Third-Party Risks
01:21:57 Regulating Medical AI
01:27:07 Conclusion and Final Thoughts
Follow Shannon and Doug:
Connect with Shannon:
LinkedIn: https://www.linkedin.com/in/shannonlantzy
Website: https://www.shannonlantzy.com
Connect with Doug:
LinkedIn: https://www.linkedin.com/in/dwhubbard/
Website: https://hubbardresearch.com/
