Description

Google's AI mode represents the biggest shift in search for 20 years, and traditional SEO tactics simply aren't enough anymore.

In this episode, I break down exclusive internal training from our team, revealing exactly how to get visibility in AI-powered search.

Key insights covered:

• Why branded web mentions are the strongest correlation factor for AI search visibility (backed by a new Ahrefs data)
• How AI tools form brand associations through "embeddings" and learned patterns
• The fundamental difference between algorithmic ranking and AI recommendations
• Real examples: from KitKat's embedded associations to The Ordinary's skincare dominance
• Why generic, top-funnel content is becoming worthless in the AI era

Whether you're seeing declining search visibility or planning for the future, this episode provides a practical roadmap for adapting your marketing strategy to the age of AI search.

Get the show notes:

https://exposureninja.com/podcast/357/

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