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Last weekend, TikTok went dark for 12 hours in the U.S., leaving countless business owners and creators in a state of panic. If you’ve been relying on TikTok as part of your business strategy, this experience might have felt like losing your voice—and you’re not alone.

In this episode, I dive into what the TikTok ban taught us about social media marketing, and more importantly, the steps you should be taking to protect and future-proof your business. 

Here’s what you’ll take away from this episode:

✔️ How to protect your business from social media shutdowns and unexpected disruptions.

✔️ Why your business needs to be built on assets you own—like your email list, website, and marketing funnels—for long-term stability.

✔️ The essential steps to guiding potential clients from curiosity to commitment through automated touchpoints.

If you’re ready to build a robust marketing strategy for your business—no matter what happens to social media—this episode is for you!

Once you’ve tuned in, I’d love to hear from you! Head over to Instagram @charlynooi and let me know: What’s the first step you’re taking to future-proof your business?

Until next week, keep shining your light!

đź”— LINKS MENTIONED IN THIS EPISODE

👉 Profitable Course Bootcamp: 4 - 6th February 2025

👉 Get Virtual Assistant Support: Let our VA Unicorns Build Your Tech, Website or Handle Your Admin!

👉 Apply for the Bali Retreat: 11 - 15th June 2025

👉 Scale Your Business to 6-Figures: Apple for Momentum Club

📲 CONNECT WITH ME

Web: www.charlynooi.com

Facebook: @charlynooi 

Instagram: @charlynooi

YouTube: @charlynooi

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