On this episode of Realizations, host Andrea Gordon sits down with Peter Roth, founder of Scalify, to explore how real estate agents can scale their business through professional call center systems. Peter shares his journey from running home service businesses to creating high-performance appointment-setting platforms that deliver consistent leads. He explains how data, training, and systems come together to generate listings and why outsourcing outreach saves time, money, and stress for busy agents.
🎧 Hosted by: Andrea Gordon
👤 Guest:🖋 Peter Roth – Founder of Scalify
⭐ Guest Bio:
Peter Roth is a nationally recognized marketing and lead-gen expert across home service industries—including real estate, solar, roofing, insurance, and HVAC. As founder and CEO of Scalify / Solar Wise, Peter has helped clients scale to 7- and even 8-figure revenues through high-conversion automation strategies. His marketing frameworks consistently drive cost-effective appointments and lead volume growth up to 65x in just weeks. A sought-after speaker and coach, Peter has been featured at SolarCon, Service Summit, and Solar Mastermind International.
💡 Key Topics Covered:
✔️ How call centers drive consistent real estate listings
✔️ Importance of clean data and skip tracing
✔️ Cost, ROI, and the value of outsourcing
✔️ Why systems scale better than solo prospecting
📇 Connect with Peter Roth:
🌐 Website → https://scalifyco.com
🎙 Follow Andrea Gordon – REalizations Podcast:
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💎 Produced by Icons of Real Estate -https://iconsofrealestate.com/
