In this episode of theLegacy Branding Podcast, Dr. Sharla Aronson, a biologic dentist and founder of Alive Dental (formerly Aronson Family Dental), shares her transformative journey from conventional to holistic dentistry.
Dr. Aronson dives into the strategic decision to rename and rebrand her practice to align with her long-term vision of creating a legacy brand that thrives beyond her.
She discusses the impact of removing her personal name from the business to attract new associates, expand her reach, and set the stage for a future sale.
Discover how thoughtful future-focused branding can redefine the direction of any business.
https://www.instagram.com/alivedental/
