This examines how Seven Cafe Tea, a freshly brewed tea service offered by Seven-Eleven, serves as a case study for increasing customer numbers in business.
It breaks down five key approaches to achieve this: acquiring new customers, converting new customers into repeat buyers, retaining existing customers, minimizing customer churn, and re-engaging former customers. It details how Seven Cafe Tea strategically targets new demographics, especially women, while also enhancing the value for current patrons and offering a unique selling proposition to prevent customer loss and encourage their return.
It highlights the importance of a balanced strategy across all five areas for sustainable business growth.
