This episode of KPIs features host Kurt Focht and Dave Elliott of Mayborn Group, discussing Mayborn’s data journey and migration to Qlik Cloud Analytics.
Kurt interviews Dave about Mayborn Group—a global baby products leader best known for the Tommee Tippee brand. Dave explains why data is vital for their business and how Qlik's Associative Engine enables deeper data exploration.
Qlik Partnership: Qlik was chosen for its ability to handle large, diverse data sets and empower users to uncover insights and challenge assumptions.
Cloud Migration: Transitioning from on-premise to Qlik Cloud enables faster feature rollout, stronger self-service, and better user engagement.
User Adoption: Mayborn created training sessions and a suite of static apps to guide users, boosting analytics adoption across regions.
Business Impact: Increased subscriptions, alerts, and app usage have sparked broader discussions about leveraging data and automation for business value.
AI & Data Quality: Dave shares Mayborn’s experiments with Qlik Predict and generative AI, emphasizing the need for caution and ethics around consumer data. Data quality is managed through consistency checks and emerging integrations like Qlik Talend Cloud.
Mayborn’s move to Qlik Cloud is driving efficiency, engagement, and innovation, while their disciplined approach to AI and data quality sets a strong foundation for future growth
