CREATOR SPOTLIGHT — This kickoff episode of our Creator Spotlight series features Bunny Hedaya, an influencer with 2.3 million followers on TikTok and 217,000 on Instagram who began her journey at the beginning of COVID and has since become a beloved figure online for her humor, playfulness, and vulnerability.
In this conversation we dive into Bunny's journey from reality TV to TikTok, her personal healing and how it has evolved her content as a creator, and her lessons on dealing with trolls & haters, navigating brand sponsorships, and handling public controversy. Bunny also shares some of the tools & mindset tips that have helped her overcome her trauma, practice forgiveness, and manifest her dream life & career.
What we cover:
(05:54) Bunny's TikTok journey
(09:14) Filming her personal story
(15:31) Building intimacy with your audience
(18:37) Her love of social media
(20:30) TikTok vs. Instagram
(21:37) Dealing with haters & trolls
(24:01) Public controversies
(26:47) Healing & forgiveness tools
(29:15) Her filming & posting process
(31:43) Niche vs. no niche
(34:01) Brand sponsorship mistakes & pitfalls
(37:00) Managers & agents
(38:41) Brand deals & negotiation
(40:09) Shady brands & advertisers
(43:47) Turning your life around
(47:55) Final advice for creators
Links:
Bunny's YouTube episode "From Hoarder House to TikTok Millionaire"
