Cyndi Ramirez-Fulton is the cofounder & CEO of Chillhouse. In this conversation we discuss the importance of founder storytelling, how to stay focused while experimenting, decision-making that combines data with intuition, the challenges of running a brick-and-mortar business, how to evolve your brand while staying true to its DNA, and hard-won lessons from the last 8 years. Cyndi also shares how she approaches self-care as a mother & founder and what it's like to work with her husband as her co-founder & COO.(04:39) How I discovered Chillhouse
(05:07) Heritage as superpower
(06:11) Chillhouse's approach to wellness
(09:28) Business challenges and COVID-19
(10:28) Product innovation & omnichannel
(14:17) Balancing focus & experimentation
(23:49) Hospitality industry lessons
(27:32) Brick-and-mortar survival tips
(30:21) Expanding to Paris
(32:45) Closing the Paris location
(33:33) The emotional rollercoaster of entrepreneurship
(37:51) Balancing motherhood and entrepreneurship
(46:55) Personal branding for founders
(52:51) Working with your partner/husband
(53:55) Reflections on resilience & more
Links & resources:
Chillhouse website
Cyndi's Instagram
Brands mentioned:
Magic Mind — Get 20% off using INFLUENCEFM20
