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Description

This interview was originally published on ⁠⁠Due Diligence⁠⁠.

Diarrha N'Diaye-Mbaye is the founder & CEO of Ami Colé, a beloved clean beauty brand for melanin-rich skin that is sold online and in Sephora stores around the U.S. This conversation explores what inspired the idea for Ami Colé, how it was influenced by Diarrha's Senegalese roots as well as her upbringing in Harlem, how she has dealt with some of the challenges of being a solo Black female founder, and why her faith in God has been her safety net.

What we cover:

(06:45) Growing up in Harlem

(08:44) Inspired by her mom's salon

(10:16) How she wants customers to feel

(11:28) The influence of her Senegalese heritage

(13:29) Growing up between two cultures

(15:58) From having the idea to getting started

(19:59) Trusting the timing

(21:54) The "Fenty effect"

(24:48) Fundraising challenges

(28:45) Emotional self-care as a founder

(31:15) The pressure to succeed

(33:16) Showing up for God's assignment

(40:29) From shrinking to using her voice

(43:48) Growing as a leader

(46:03) Getting into Sephora

Links & resources:

⁠⁠Ami Colé⁠⁠

Diarrha's ⁠⁠Instagram⁠⁠

Dulma's weekly find:

⁠⁠American Gospel⁠⁠ by Jon Meacham