Laney Crowell is the founder & CEO of Saie Beauty, a cult favorite clean beauty brand sold in Sephora and backed by leading CPG investors like Gwyneth Paltrow, G9 Ventures, and Unilever Ventures. Prior to founding Saie Beauty in 2019, Laney founded and ran The Moment, an editorial platform and consultancy celebrating clean beauty & wellness. Before that she was Executive Director of Online Global Communications for The Estée Lauder Companies, Fashion & Beauty Director at StyleCaster, and also worked at Elle and Lucky magazines.
What we cover:
(02:36) Laney's winding career
(07:53) Her love of storytelling
(09:59) Being shaped by different cultures
(11:52) What inspired Saie's aesthetic
(13:43) Deciding to start a beauty brand
(17:16) How clean beauty has evolved
(20:15) Saie's innovative approach
(22:42) Sustainability from authenticity
(23:39) Staying focused with messaging
(24:57) Their reproductive rights activism
(27:09) Laney's philanthropy & activism
(30:17) Profit vs. impact
(33:25) Laney's fundraising journey
(36:24) Raising money from Gwyneth Paltrow
(37:13) Fundraising advice for beginners
(38:28) Getting into Sephora
(40:57) Manifestation as a founder
(43:25) Laney's spiritual tools & practices
Links & resources:
Saie's website
Laney's Instagram
Weekly recommendation:
