Today's guest is Lia Haberman, creator economy expert & author of ICYMI, a leading creator economy newsletter with over 27,000 subscribers. Lia is also a CMO and advisor to companies like Google and AT&T on social media and influencer marketing. She was named a top creator economy expert by Insider and was recently selected as one of over 100 creators and industry professionals invited to the inaugural White House Creator Economy Conference in August to meet President Biden.
This conversation examines the rise of the influencer in the political landscape, how both parties are recruiting them into their campaigns, the increasingly blurred line between journalists and creators, and how political campaigns should consider leveraging creators for best results -- and what this means for all of us.
What we cover:
(04:01) Lia's background
(05:12) The White House conference
(07:40) How both parties are using creators
(09:54) The evolving campaign playbook
(13:26) Lia's advice to political candidates
(16:19) Lifestyle vs. political influencers
(19:30) Micro vs. macroinfluencers
(21:16) The need for explainer content
(24:04) Building top vs. bottom of funnel
(24:56) Politicians as influencers
(29:27) The merging of journalists & creators
(32:43) Ethical standards for creators
(37:40) The responsibility of consumers
(41:26) Measuring effectiveness
(43:32) Why Taylor Swift is so influential
(45:33) The role of big podcasts
(49:24) Being political without being divisive
(52:18) What Lia has learned as a creator
(56:34) About Lia's newsletter
Links & resources:
Lia's website
Lia's newsletter
Weekly finds:
