You don’t just need a brand—you need an ecosystem. We’re using Dolly Parton as your blueprint to build one rooted in IP ownership, smart partnerships, and purpose-driven generosity.
You’ll see how to:
Own your IP before you cash it in (Dolly kept “I Will Always Love You,” said no to Elvis, and won big when Whitney covered it).
Partner with existing infrastructure to scale on your terms (think Dollywood: vision + values layered onto a running system).
Turn generosity into architecture (Imagination Library → 270M+ books mailed; giving that fuels real-world impact, not just PR).
Core idea: Don’t just build products—build a place. IP → Platform → Partnerships → Programs → Philanthropy.
Dolly’s moves to copy:
Keep your rights (licensing beats selling; long-tail revenue > upfront bag).
Partner with existing ops, inject your culture (Dollywood play).
Make generosity structural (Imagination Library mindset).
Try this week:
List 3 assets you can protect (™/©/patent) before pitching.
Identify one partner with working rails; propose a co-branded pilot.
Pick one give-back that’s native to your work—and systemize it.
More BZ
Stay in The Loop
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Twitter: @thebzchannel
LinkedIn: @nbzcoaching
WAYS TO WORK WITH ME
The Anti-Business School - https://nicolebz.kartra.com/page/theantibusinessschool Join the Psychic Profits Squad - https://nicolebz.kartra.com/page/psychic-profit-squad
Your Exit Strategy Workbook - https://nicolebz.kartra.com/page/your-exit-strategy
Love Your Workshop - https://nicolebz.kartra.com/page/love-your-work
The People Pleaser's Guide to Building Better Boundaries - https://nicolebz.kartra.com/page/build-better-boundaries
Credits
Production: Shannon Kuehl
Cover Art: Beau Stanton
Podcast Artist: Amanda No
Intro by Micky Four
Outro by Marmaduke Dando
