In this soul-to-science conversation, we sit down with Nicole Ayres—founder of Jumpsuit, co-creator of the Jumpsuit Verse, and one of the architects of what she calls Business 3.0—to explore what happens when business becomes a living organism.Nicole shares her wild origin story: from founding a coffee shop in college before she even liked coffee, to surviving conversion therapy, to creative-directing global brands like Google and Microsoft, and finally building a multimillion-dollar decentralized agency run entirely by free agents.Together we unpack what it means to build a company that can evolve, die, and resurrect itself. We talk authenticity after indoctrination, the intersection of psychedelics and leadership, and how to build systems that protect aliveness instead of draining it.Topics include:How Jumpsuit scaled organically with zero employeesRituals that keep organizations alive (the annual “Re-Introduction Circle”)Business 3.0: profit as a by-product of alivenessAwakening in public: the next wave of leadership transparency
