Amazon is evolving fast and video is now the conversion driver that separates thriving brands from the forgotten ones.
In this episode of The eCom Growth Show, Danan Coleman sits down with Justin Willhite, Founder & CEO of CommQuest, to unpack the secrets behind creating high-impact eCommerce videos that actually sell.
If you want to make your product videos drive more trust, clicks, and conversions, this episode is your blueprint.
🎥 Connect with Justin Willhite & CommQuest:
⏱ Timestamps:
00:00 – Introduction: From YouTuber to eCommerce video expert
01:20 – How Justin turned content creation into a business
04:07 – The birth of CommQuest and scaling a video production agency
07:05 – The biggest shift in Amazon video engagement
08:42 – Why video carousels are key to visibility on Amazon
10:22 – Why every listing needs at least one video
12:15 – How to unlock your video carousel with a single brand story video
15:01 – Creating content affordably with Fiverr and ChatGPT
17:54 – The five essential video types every Amazon brand needs
20:12 – How testimonials and UGC content build instant trust
23:16 – The power of unboxing videos in buyer psychology
25:41 – The conversion impact of real, imperfect content
28:52 – Competing with big brands through scrappy video strategy
34:19 – How to repurpose your Amazon videos for YouTube and beyond
36:09 – The halo effect of TikTok, Shorts, and cross-platform video
37:17 – $50 to $3,000 video setups: how to start creating content today
38:17 – 1080p over 4K: why storytelling beats resolution
38:57 – Audio is king: why sound matters more than visuals
41:06 – Final thoughts and how to connect with CommQuest
#TheeComGrowthShow #AmazonVideoMarketing #CommQuest
KEEP IN TOUCH:
🔗 LinkedIn: https://www.linkedin.com/in/danancoleman
📸 Instagram: https://www.instagram.com/ecomgrowthshow
👥 Facebook: https://www.facebook.com/TheeComGrowthShow
🐦 X (Twitter): https://x.com/eComGrowthShow
YouTube: https://www.youtube.com/@eComGrowthShow
Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.
