When does persistence in sales turn into pressure? In today’s fast-paced, tech-driven world, sales professionals are constantly navigating the fine line between effective follow-up and overwhelming their prospects. In this thought-provoking episode of CX Unplugged, host Gabrielle Gonzalez sits down with Seanne Spangenburg https://www.linkedin.com/in/seannespangenburgcam94889512/ to unpack the real dynamics between salespeople and decision-makers—where intentions to connect often clash with the need for boundaries and balance.
Gabrielle and Seanne take a closer look at how personalization, empathy, and technology intersect to shape modern customer experience. From the rise of “ghosting” in sales to the challenges of maintaining genuine relationships in a digital-first environment, this conversation offers insights every professional in the multifamily industry—and beyond—can learn from.
Here’s what you’ll hear in this episode:
Why salespeople must recognize and respect the boundaries of decision-makers to maintain trust and connection
What role personalization plays in transforming sales conversations into meaningful relationships
The misuse of technology often weakens genuine human connection in the customer experience process
How intentional communication and thoughtful follow-up can improve relationships and reduce frustration in sales
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