This is a very special episode as we are joined by our Strategic Brand Expert, Richard Liverman, who has worked with our Founder, Scot Turner to shape the Auden brand to share some of the insights he has brought to our conversations over the last 18 months.
This is a fantastic insight into how Richard helps brands be amazing including lessons learnt working with Nike, Godiva and Jack Daniels as well as how you can apply some basic business foundations into your business.This is an episode full of business advice for any leader.
00:00 Episode Teaser
01:22 How Richard Helps
03:29 Clarity is King
05:36 You're not the Hero
09:21 Creating Ambassadors
13:00 Why No Budget Sparks Creativity
16:00 Don't be Boring
19:15 The Nike World Cup Lesson
25:48 The Shopping Centre Theory
32:00 Why Every Business Needs Scaffolding
36:52 Be Uncomfortable
39:00 The Secret To Keeping Your Brand Fresh
40:00 Stop, Start, Continue
Richards Resources:
To learn more about Richard and how he helps businesses - visit his website Richer Solutionshttps://richersolutions.com/
📚 Book recommendations in the episode to help your business:
Building a Brand Story by Donald Millar
https://amzn.to/4qFmVRI
Remarkable by David Salyers
https://amzn.to/49IZ11z
Atomic Habit by James Clear
https://amzn.to/4ov4oX1
