In this compelling episode of The Disruptive Leader, we sit down with Tim Cabrelli, co-founder of Affixxius Films, one of the UK's leading production companies.
Tim shares his remarkable journey from starting a film company at age 15 to building a creative powerhouse that's produced award-winning content for major brands and impactful social campaigns.
We explore how a life-threatening diagnosis at 29 transformed his perspective on business and life. We dive deep into his philosophy on creative risk-taking, managing creative teams, and the future of commercial filmmaking in the age of AI and social media.
KEY TOPICS & CHAPTER MARKERS
- The Early Days and Origin Story [2:10] Tim shares how it all began at his school's film club, leading to the founding of Affixxius Films. From using massive non-digital cameras to coding their DVDs, he discusses how his early experiences shaped his deep understanding of the industry.
- Building a Unique Production Powerhouse [8:45] Dive into what makes Affixxius different - from their in-house team of 15 specialists to owning high-end equipment like ARRI cameras. Tim explains their philosophy of maintaining complete control over projects from conception to completion.
- The Kayleigh's Love Story Impact [15:30] A robust discussion about their award-winning film for Leicestershire Police about online grooming, which went viral, was adopted by the FBI for training and led to over 50 disclosures in the first few months of release.
- Creative Risk-Taking in Marketing [27:45] Tim shares his philosophy on taking calculated risks in creative work and why playing it safe in today's content-saturated world isn't an option.
- Leadership Evolution and Team Management [32:15] An honest reflection on learning to manage creative teams, including mistakes and lessons learned about personalized leadership approaches.
- The Future of Commercial Filmmaking [41:20] Discussion about the evolution of advertising platforms, the rise of subscription models, and the impact of AI on creative industries.
- Personal Journey and Transformation [51:30] Tim opens up about his diagnosis of chronic myeloid leukemia at 29 and how it transformed his perspective on life and business.
- Advice for Creative Entrepreneurs [1:02:15] Key insights about the importance of passion, experience, and full commitment in the creative industry.
RESOURCES & LINKS
- Affixxius Films Website
- Kayleigh's Love Story Campaign
- Tim Cabrelli on LinkedIn
NOTABLE QUOTES
- "If you want results, you've got to take a few risks." - Tim Cabrelli
- "No one should have to question their mortality at 29." - Tim Cabrelli
- "You're either in it, or you're out of it. Don't half-ass it." - Tim Cabrelli.
