Global Sports Sponsorship Report 2025: Strategy and Valuation
We provide an extensive overview of the global sports sponsorship market in 2025, highlighting a foundational shift toward a data-driven, measurable return on investment (ROI) model, moving away from passive visibility. It first examines the market's total value, noting significant projection variances between reports due to differing methodologies, but confirming a consensus of strong upward growth driven by digital technology. The analysis then focuses on elite football's commercial dominance, detailing massive kit and shirt sponsorship deals for top European clubs, while also identifying the strategic risks of the Premier League's heavy reliance on the gambling industry. Finally, we contrast the highly successful, top-down strategic approach of Middle Eastern investment in global sports against the systemic commercial underdevelopment of the African football market, which suffers from a lack of institutional trust and professional data infrastructure.
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