USA Youth Sports and Recreation Economy Spotlight
We do a deep dive and provide an overview of the U.S. youth sports and recreation market, drawing on data from Kinetica's national survey and other sources like Project Play and NFHS. They detail consumer spending habits, including an annual total of $537 billion on sports and recreation, with $54 billion allocated to kids' participation. The reports break down spending categories, popular sports among children, and highlight a participation gap based on household income. Furthermore, they explore the Total Addressable Market (TAM) for youth sports, identifying existing scaled platforms and emerging opportunities for innovation and market expansion, such as creating a secure athlete ID and enhancing parent experiences.
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