Part Three of the audiobook of The Liquid Enterprise, Michael Bayler's seminal work on the impact of networks on disruption, strategy, innovation and transformation.
We briefly explore "The Innovation Trap", concluding that:
- A consistent and unified enterprise commitment to innovation is impossible without clear definition and context;
- The lack of an articulated and broadly accepted strategic framework leaves innovation programmes stranded, unable to impact customer and enterprise value;
- Until innovations are fully contextualized both within the business, and in their optimal location on The Network, they remain inventions whose value remains latent.
Having concluded our critiques of the three primary leadership responses to chronic market turbulence and its resulting uncertainties - digital transformation, customer experience and innovation - we begin our scrutiny of the new "Network Dynamics", starting with the role of The Network as the central cause of disruption:
- The Network is continuously expanding and accelerating;
- The network giants are not the causes but the effects of Network Dynamics;
- The Network is a fully active environment that is, as a result, constantly producing ‘latent value’ that the network giants are learning to harvest – a complete reversal of traditional business models;
- We need to understand the underlying dynamics – without this insight, sector disruptors in themselves have little to teach us.
