One of the most critical - and critically misconceived - challenges facing leadership is the development and delivery of a real corporate purpose.
Professor Colin Mayer CBE is Emeritus Professor of Management Studies at the Blavatnik School of Government and Saïd Business School at the University of Oxford.
He joins Michael to outline his pioneering work on purpose, focusing on his previous ground-breaking book, Prosperity.
Colin's latest and widely-praised publication, Capitalism and Crises, develops this foundational thinking further, and he'll be discussing this on a future UNTHNKBL LIVE episode.
