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Summary

In this conversation, Michael Johnson discusses the effectiveness of Facebook ads for businesses, emphasizing the importance of understanding the nature of Facebook advertising, the need for quick responses to leads, and the significance of branding. He shares insights on how to optimize Facebook ads for better lead generation and customer engagement, highlighting the long-term benefits of building a customer list through effective follow-up strategies. Johnson concludes by affirming that Facebook ads can work if executed correctly, providing actionable tips for business owners.