In this episode of Change Champions, Riley and Pedram take on one of the most misunderstood skills in business: sales. They dismantle the myths that keep coaches, consultants, and service professionals stuck—like the idea that sales is only for pushy extroverts or manipulative personalities. Instead, they reveal how sales, when reframed as service, becomes the key to confidence, control, and career freedom. With stories from their own journeys and practical shifts anyone can make, Ped and Riley show that learning to sell is less about slick pitches and more about creating real options in your work and life.
