“Retention is proof your community is working, even if it's quiet.”
In this episode, we discussed how to tie community goals to business strategy through member retention, smart metrics, cross-team collaboration, and human insight, in particular:
👉 Going beyond vanity metrics to find meaningful value.
👉 Engaging lurkers and gathering hidden insights.
👉 Turning passive marketing messages into active community conversations.
👉 Why less visible activity doesn't always mean less value.
👉 How AI can support (but not replace) human community sense.
Join Yurii Lazaruk, the Community Consultant, and Luke Zimmer, the founder of Skariphos Consulting, where he, with a background in journalism, anthropology, and nearly a decade in the nonprofit world, brings both strategy and heart to community building and helps nonprofits and associations build inclusive, deeply-engaged online communities!
Connect with Luke and Yurii on Linkedin:
https://www.linkedin.com/in/lthzimmer/
https://www.linkedin.com/in/yurii-lazaruk-community-consultant/
Timestamps:
(00:00) Meet Luke Zimmer
(01:40) What is a Community for Business?
(04:33) Defining Community Goals
(05:41) Measuring Community Impact
(07:19) Retention as a Community Goal
(09:10) Qualitative vs. Quantitative Community Insights
(14:17) Engaging Lurkers and Less Active Members
(16:01) Community Activity Benchmarks
(18:19) Internal Teams & Community Impact
(21:29) Membership, Marketing, and IT Teams
(25:06) Community as a Horizontal Team
(27:19) Building Relationships with Other Teams
(29:18) Discussing Challenges & Bad News
(31:03) Using AI in Community Building
(34:50) Identifying Community ROI
#communityROI #communitybuilding #businessgrowth
