Brief Summary
In this episode, host Anthony Giannoumis explores the power of media-driven storytelling in challenging stigmas and driving social change. He is joined by Debora Maboya, Head of Operations and Programs at Tai Tanzania, and Bernard Chiira, Founder & CEO of AT4D (Assistive Technologies for Disability).
Debora shares how Tai Tanzania creates culturally relevant animated content that inspires social and behavioural change, emphasizing the importance of adapting storytelling to different cultural contexts. She highlights the role of collaboration—with governments, local organizations, and communities—in ensuring content resonates and has a lasting impact.
Bernard offers insights on leveraging digital distribution channels to scale disability-inclusive narratives, emphasizing how storytelling can dismantle biases and reach previously untapped audiences.
Expect real-world examples, challenges, and key takeaways for innovators looking to expand inclusive media initiatives globally.
Download Captions
In PDF Format: [https://zeroproject.org/fileadmin/root_zeroproject/ZPSCALE/podcasts/Pathways_transcripts/Pathways_E06_Tai-Chiira_Transcript.pdf]
In Word Format: [https://zeroproject.org/fileadmin/root_zeroproject/ZPSCALE/podcasts/Pathways_transcripts/Pathways_E06_Tai-Chiira_Transcript.docx]
The Guests
Debora Maboya, Head of Operations and Programs at Tai Tanzania
Bernard Chiira, Founder & CEO AT4D (Assistive Technologies for Disability)
The Key Questions Addressed in this Episode are:
1. How do you prepare to transfer your storytelling model to new regions?
2. How does adapting content to local cultures affect your approach?
3. What challenges do you face when expanding internationally?
Call to Action
Subscribe today for real-world insights on scaling innovative solutions from across the globe.
Links to Mentioned Resources
- Tai Tanzania Website [https://www.tai.or.tz/edutainment/resources-bank]
Zero Project Scaling Solutions website: [scaling-solutions.zeroproject.org]
Contact Information
For questions or feedback, reach out to us at: scaling-solutions@zeroproject.org
Sponsor/Partner Info
This episode is brought to you by the Zero Project with the support of the Essl Foundation, Fundación Descúbreme, GIZ on behalf of BMZ, Atos, EnAble India, and Inclusive Creation.
