Summary
In this episode, Jenni Bush interviews Gemma Knight, a copywriter for equestrian and rural business owners. Gemma explains the difference between copy and content writing, emphasizing the importance of writing persuasive and conversational copy. She provides tips for writing copy that connects with the audience, including using contractions and starting sentences with conjunctions. Gemma also shares insights on writing an effective about page and the benefits of joining her Copy Club. She discusses the limitations of AI in copywriting and highlights the importance of creating emotional connections in copy. Gemma concludes by praising her experience working with Jenni Bush and encourages listeners to focus on the benefits and transformation their products or services offer in their copywriting.
Chapters
00:00 Introduction and Definition of Copy
01:31 Challenges in Writing Copy
03:02 Tips for Writing Conversational Copy
04:45 Writing an Effective About Page
06:58 The Copy Club
10:14 The Importance of Writing Authentic Copy
11:21 The Pitfalls of AI in Copywriting
14:48 Creating Emotional Connections in Copy
17:29 Working with Jenni Bush and the Benefits of Coaching
21:25 Final Tips for Improving Copywriting
25:13 Where to Find Gemma Knight
For more info on Gemma visit:
https://www.gemmaknight.co.uk/
And for all things equestrian business see https://www.JenniBush.com
