In this episode of Entrepreneur Rescue Mission, Nancy does a LinkedIn Q&A with Scott.
Scott and Nancy discuss the benefits of using LinkedIn for networking and marketing. Scott, a LinkedIn expert, shares valuable insights on how often to post content on LinkedIn, the use of links in posts, and the importance of having a newsletter on LinkedIn. He explains the difference between a newsletter and an article on LinkedIn, provides tips on naming a newsletter, and discusses the perks of switching to creator mode.
Check it out here, and let Scott and Nancy know what you think in the comments!
Stay tuned for upcoming workshops at: https://www.thetimetogrow.com/.
Posting Frequency on LinkedIn [00:01:43] Scott recommends posting three times a week on LinkedIn: one short-form video on Monday, a market research poll on Wednesday, and an information-based post on Friday.
Including Links in LinkedIn Posts [00:06:49] Scott advises against including links directly in the body of LinkedIn posts. Instead, he suggests putting the link in the post description or directing people to the comments or his LinkedIn profile.
Benefits of Having a LinkedIn Newsletter [00:09:10] Having a newsletter on LinkedIn can help establish a reputation as a value-added person and an industry expert. Scott shares that he has around 7500 subscribers for his LinkedIn newsletter, which provides weekly updates and tips on LinkedIn.
LinkedIn Newsletters Benefits [00:10:01] LinkedIn automatically invites first connections to subscribe, sends automated notifications to new connections, and sends push notifications and emails to subscribers.
Difference between Newsletter and Article [00:12:37] Newsletter is a subscription-based content that LinkedIn pushes to specific audiences, while articles are general posts sent to a wide demographic.
Naming Your Newsletter [00:14:24] Choose an SEO-optimized title that clearly speaks to your target audience and reflects your newsletter's content.
Creating Video on LinkedIn [00:20:55] Tips for creating your first video on LinkedIn, including using your mobile device and keeping it simple and succinct.
Max Time Limit for LinkedIn Videos [00:21:46] The maximum time limit for videos uploaded directly to LinkedIn is ten minutes, with recommendations to keep videos shorter for better engagement.
Free Workshop on Creating Content on LinkedIn [00:22:45] Promotion of a free workshop called "Creating Content on LinkedIn that Creates Sales," with details on the topics covered and how to sign up.
