Ruben discusses the concept of "zero effect," a theory of complacency based on patterns of daily life. He explains that complacency is hard to recognize in oneself because it involves intangible emotions like fear and happiness. The theory is illustrated through a diagram: Ground Zero represents the base. It is the beginning and the end, symbolizing the need to end something to start anew. The "New Life" phase involves creation to forward motion, while the "Realization" phase is a peak of success. Overthinking and analysis can lead to a "Fall from Grace," followed by a "Let Down" or "Human Effect," where one may give up or justify failure. The goal is to use past experiences to improve future actions, maintaining constant forward motion.
