In this episode of The Community Exchange Podcast, we welcome Gabriel DeWitt, Head of Monetization at Yahoo.
In our discussion, MSG and Gabriel cover:
- Gabriel’s journey from software engineering to ad tech leadership
- Digital advertising's evolution from direct sales to programmatic
- Header bidding's rise and its impact on the open internet
- Challenges of monetization, privacy regulations, and the cookie collapse
- The ongoing battle between the open internet and walled gardens
- Yahoo's role in shaping the future of digital advertising
- The impact of AI and automation on ad tech and monetization strategies
- How publishers can adapt to a post-cookie world
- The future of identity and targeting in a privacy-first landscape
And more.
New episodes of The Community Exchange Podcast are released each week.
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