Description

🚀🚀Today’s guest has a strong background in magazines —offering a fresh perspective on media audience engagement. 

Meet Alastair Lewis, CEO of FIPP, 🌏 the global trade association for media owners. Alastair connects publishers worldwide, helping them expand their reach and innovate in audience engagement. Alastair is a seasoned media leader with over 20 years of experience at Haymarket and Future Publishing and now runs his own consultancy, Quested Consulting, where he’s been helping media companies around the world tackle the biggest challenges. 

He sounds like the perfect person to discuss audience engagement, right? That is because he is. We are so pleased to have him!

In this episode, Alastair shares insights on why engagement is crucial for both user experience and monetisation in today’s media landscape, and how focusing on quality content can grow a more loyal, returning audience.

🔥 Some Teaser Takeaways:

• “If you’re improving engagement, you’re also improving the quality of your content and growing your returning audience.”

• Engagement is key to long-term success, but media businesses still face the challenge of balancing the need for scale with building deeper connections.

• Technology like AI is a powerful enabler of trust, helping media brands build stronger relationships with their audience when used effectively.

Get ready for an in-depth look at the strategic importance of engagement and how media companies can make better decisions by embedding engagement metrics into their core objectives.