“We need to know our audience in real time.” Are you pouring hours into content that's just not landing? You're not alone 😔
In our latest episode of Redefining Engagement, Francesca spoke with the brilliant Andrew Webb about the crucial link between content creation, data, and achieving a real return on investment. 📈
Andrew hit the nail on the head: "The absence of understanding that data is probably what is creating quite a lot of inefficiency." 💭
He argues that just like any brand advertising campaign, content creation should be viewed through the lens of ROI. What's the cost of transforming top-of-funnel engagement into tangible outcomes? 💰
If you're spending countless hours on content that nobody sees, it's a drain on resources. The solution? “Leverage technology to understand what resonates with your audience in real-time.” 🕗
Imagine instantly knowing which topics are captivating your audience, which headlines are driving clicks, and which formats are leading to conversions… 🩵
Andrew emphasizes that while the news industry faces a journey towards sustainability, significant gains can be made through business and operational efficiency. Investing in understanding your data is key! 🔑
