📣 In this week’s Redefining Engagement, we are thrilled to welcome Cecilia Campbell, Senior Strategy Advisor at United Robots & Co-founder of WAN IFRA Innovate Local. Cecilia is a seasoned media journalist with over 20 years of experience and has been at the forefront of the global news publishing industry, influencing how media organisations build and retain engaged audiences.
Enjoy:
📍A variety of Audience Engagement success stories!
Find out:
📊 The role of technology and data in enhancing journalism and how automation can free up journalists to focus on investigative journalism creating deeper community engagement.
💬 The significance of building newsrooms that genuinely reflect the communities they serve, with diversity, equity, and inclusion at their core.
Cecilia shares fascinating examples of hyperlocal journalism that have seen extraordinary engagement, including one that boasted a remarkable 90% open rate. She dives into best practices for creating journalism that resonates deeply with readers by truly being part of the community you serve.
“Journalism is about people. It's about the people who produce it, it's about the people who consume it. And when there's a real connection, you get engagement,” says Cecilia. Her insights offer powerful inspiration for media professionals striving to create journalism that builds lasting value and trust.
