We can learn so much about community engagement from Bellingcat’s way of working. 🐈⬛
Community engagement is central to their mission, empowering individuals to participate in their investigations. It is clear that their focus is what is best for their community.
♥️So what does putting their community at the heart of their work look like in practice?
For their members this means:
- Joining a mission that is clear, exciting and that they know they can be actively part of = Buy-in
- Being properly welcomed: They receive clear, personalised onboarding to the network and are matched with subjects that align with their interests
- Growing and learning = Get access to upskilling opportunities / fun challenges embarrassing curiosity
- Contributing at their leisures = They don’t expect more of their time than they are willing to give, they want quality time.
- Embracing the community = Having their achievements showcased and different skills celebrated publicly
- Being challenged = through games and activities
Watch this interview and be inspired to rethink your media brand. We’re not saying yours will look the same, but we do think this episode will really get you thinking.
