🤔Have you ever considered these insightful questions within your newsroom? They could be the difference between setting yourself up for maximum audience engagement or secretly holding you back. ⛓️
This week, Francesca sits down with Dmitry Shishkin, CEO of Ringier Media International and visionary of the brilliant ‘User Needs’ model. Get ready for a powerhouse discussion that will make you rethink how your newsroom connects with its community.
Here are some taster questions to consider:
📈Is your newsroom's org chart really set up for maximum audience engagement?
Or is it secretly holding you back? 📉
💰Are your resources too focused on creating content?
The balance between content creation and content amplification or strategic distribution is often WAY off. If you're spending too much on content creation, it's time to re-evaluate who does what.
🙊🙉Is there a possibility your newsroom is struggling with internal communication breakdowns between vital departments?
Smash Those Silos!Product and editorial MUST speak the same language. This means dedicated liaison roles and a shared and agreed vocabulary across departments.
🙈Are you missing opportunities to involve your audience in the editorial process?
Let your audience co-commission!Seriously. Offer credible editorial options and let your community CHOOSE.
🐢How transparent are your editorial choices?
Explain why a story was commissioned. Remember how Tortoise Media did it? It builds immense trust and educates your readers in tandem.
📚Are you failing to meet basic user needs for foundational knowledge?
Never assume knowledge: The "Educate Me" user need is paramount. Help your audience understand fundamental concepts, not just the deep dives.
🎧Tune in to this essential episode with Dmitry to grab tactical advice that applies whether you're a towering media giant or a nimble local news outlet.
