What makes an audience feel seen and valued within the news? 🤔
It looks like belonging and seeing themselves reflected can be a very strong indicator, and no one embodies that better than Contacto.
According to Francesca’s chat with Editor-in-Chief Filipa Matias Pereira, we’re talking about a brand that has mastered the user need “Connect me” to the point where readers reach out to offer their stories without being requested. If that’s not trust, what is?
Filipa emphasises that for Contacto, serving the Portuguese immigrant community in Luxembourg means going the extra mile to make their news always reflected through the lens of their audience and what that means for them.
They achieve connection to their brand by:
👷Building Belonging: Engagement begins when readers feel like they have a role to play in the newspaper.
📐Finding Unique Angles relevant to their community: Reporting on international events might be newsworthy for many news brands and many communities, however Contacto always focuses on how these events directly affect Luxembourg's immigrant community specifically.
🛜Creating "Connect Me" Moments: From "Contacto na Rua" (Contacto on the street) stories that capture real life through the eyes of Luxembourg's Portuguese immigrants, Contacto proves that a unique angle and a deep understanding of your community are key to fostering that crucial "connect me" factor.
It's proof that making people feel heard and part of something bigger leads to incredibly rewarding engagement.
