Audience engagement isn't just a metric; it's a mindset. 🧠
This week's episode really hit home on something crucial.
Joe Cawthorn, Content Strategist at National World highlighted, "if the journalists and the editors don't buy into the reason WHY they are doing it, then it will just be a box ticked. 'I've sent that newsletter' or 'I've sent that message'. The journalists require an understanding of why it's important."
It's not enough to simply check the box and say, "We've engaged with the audience today." It's about deeply understanding WHY we're engaging, and ensuring that understanding is shared across the entire team.
❓What does genuine engagement that’s rooted in understanding mean in practice?
👍Purpose-Driven Efforts: Engagement initiatives are driven by a clear understanding of how they contribute to the overall mission and the audience's needs.
🛣️Team Alignment: The entire team understands the "why" behind audience engagement strategies and are actively committed to achieving shared goals.
👂Moving Beyond Metrics: Shifting the focus from just "sending" content to actively listening, responding, and building relationships with the audience.
😃Empathy and Understanding: Creating a culture that fosters empathy for the audience, where the team understands their motivations, concerns, and interests.
