Happy Halloween everyone. What is your biggest fear? 👻👻👻
Kevin Walsh, Editor-in-Chief of Denmark’s Nordjyske, joins the podcast this week. In Kevin’s words: “What I fear the most: How far does it go before people actually understand how important journalism is. How far do we need to go? Do a lot of new brands need to die before people actually see that it's important? Hopefully we can survive by rebranding.”
Moving from national news to leading a hyperlocal brand, Kevin shares an unfiltered look at the highs, lows, and surprises of connecting with his local audience in a digital world.
Want a sneak peek? đź‘€
⚡ “Give your audience a face.” – Kevin talks about the power of personal connection in journalism.Â
⚡ “Are we using journalism’s importance as an excuse not to engage?” – A tough question every newsroom should consider.
⚡ “We don’t need every data point – just the right data.” – Kevin dives into the metrics that matter in local media.
Curious about how journalists are adapting to become community voices, even marketers, while staying true to their mission? Don’t miss Kevin’s candid thoughts.
