📣 What motivates journalists to engage with their audience? It might not be what you think!
In this week's episode, Francesca speaks with Lars K. Jensen, Audience Lead at Berlingske Media, about the importance of cultural shifts in newsrooms.
Lars asks a powerful question: Are reporters being rewarded for engaging with audiences/readers? 🤔
Are they incentivised for it? Lars challenges us to rethink how we appraise their work.
If they were praised for how well they engaged, what do you think the result would be?
👏 Recognition matters: We are driven to excel where we receive positive feedback and recognition.
🌐 Digital is different: Articles truly come to life when published online, that is where the journalist/reader relationship starts. Make the leap from print-centric thinking. An article's life begins when it's published online, not ends!
🔗 Silo-busting: Lars' unique role bridging commercial and editorial departments highlights the value of cross-functional collaboration.
Learn how to foster a culture that values audience engagement.
