In this episode of Redefining Engagement, we dive deep into a compelling success story in the subscriber revenue space! Our special guest, Markus Rask Jensen, Director of News at Amedia, shares their ‘digital-first’ transformation.
Markus gives us an insider’s perspective on shifting Amedia’s focus from simply ‘producing important journalism’ to producing important journalism that people actually read and subscribe to. His candid insight? “If we don’t engage with our audience, we are going to die.”
Amedia now generates 70% of its revenue digitally, and Markus walks us through how their journalists and editors have embraced data-driven strategies to better understand their readers and create content that resonates deeply.
Key Takeaways:
🤝Defining Engagement: Why having one clear organizational definition of engagement—from CEO to local journalists—is crucial to success.
📏📐Measuring Impact: Learn how the way you measure and present engagement metrics to your team can dramatically affect audience engagement.
🔄Data’s Role in Storytelling: Discover how Amedia uses data to empower journalists, delivering the value that keeps subscribers coming back for more.
Markus also touches on the challenges of engaging younger audiences and shares his vision for how local news brands will potentially win back readers from social media. 👍🤩😱
Tune in for a fascinating conversation filled with actionable insights for anyone interested in the future of media and audience engagement.
