💡The evolving mission of journalism - "I think to me it's about expanding what is the usual definition of the mission of journalism that we are used to." 💡
📣 This week on Redefining Engagement, Mattia challenges the conventional metrics-driven approach to audience engagement in journalism, urging a shift towards a more ethical and impactful model. ⚖️
He uses the example of Il Post 🗞️, an Italian digital-only news organisation, to illustrate a successful, audience-focused approach, highlighting their unique strategies for building trust and fostering meaningful engagement. As Mattia says, "It's audience engagement in a way that actually engages, in a way that I feel I am contributing to something when I pay my membership." 👥
This episode was truly thought provoking. We. loved. it.
