Description

📣 In this week’s Redefining Engagement, we have a captivating conversation with our impressive guest Rachel Middlewick, Founder of The Positive Consultancy, a true visionary in the world of media and content strategy. 

Learn:

🤝 Why shared clarity in your organisation is key to overcoming common pitfalls in engagement strategies.

📊 How to transition from focusing on raw, top-line metrics to understanding the more nuanced factors that lead to deeper audience connection.

🧑‍💻🫴The importance of tech as a facilitator—supporting, but not driving, your audience engagement strategy.

Rachel dives deep into the evolution of audience engagement, breaking down how brands move from simply tracking top-level metrics to truly understanding their audience at a granular level. 

“If you don't understand your audience properly, they will always surprise you,” says Rachel. She shares powerful examples of how shifting brand positioning and aligning teams across departments can spark a huge boost in audience engagement.

Rachel also discusses how trust is playing an increasingly important role in consumer decisions, referencing the 2024 Edelman Trust Barometer that shows a staggering 61% of business leaders are not trusted—yet trust remains a significant driver in where audiences choose to invest their attention and money. 

Rachel points out that today, in a world overflowing with brands competing for attention across countless platforms, it’s no longer just about how many people you engage but about the quality of that engagement.