🎙️Today’s guest, Rianne Roggema - Founder of Practic, brings a truly unique perspective on community engagement in the media industry, blending deep expertise in tech & marketing.
Some of Rianne’s most compelling insights in this episode:
👍😍Is your audience truly engaged, or just reacting? – Rianne challenges us to distinguish between fleeting reactions and meaningful interaction. She argues that the real value lies in engagement on your own platform, not just on social media.
💰A deeper look at measuring success – It’s not just about likes or clicks. Rianne believes in a more brand-centric approach to audience metrics, one that tells you if your audience is willing to invest in your content.
🤔What do people really think of your brand? – Rianne’s brand study revealed surprising truths, pushing the company to rethink its audience relationships.
Rianne is a remarkable entrepreneur. From spearheading tech startups and founding her own online marketing agency, Rianne’s journey is nothing short of impressive.
Hope you enjoy!
