Ever wonder why some people light up a room the moment they walk in — even if they’re dressed simply? In this episode, Kip Clarke unpacks the powerful connection between personal style, energy, and brand attraction. Drawing on research in fashion psychology and marketing, along with her lifelong passion for style (yes, it started with a turquoise Singer sewing machine at age 11!), Kip reveals how what we wear doesn’t just shape first impressions — it shapes our confidence, our presence, and the way others respond to us.
You’ll learn why style isn’t superficial but a signal amplifier for your energy, and how small, intentional shifts in clothing and presentation can magnetize opportunities and clients. With a mix of science, stories, and three painless ways to start aligning your style with your brand energy, this episode will leave you inspired to see your closet in a whole new light. Because when your inner resonance and outer expression align, you don’t just look good — you radiate success.
For an ever bigger lift in your personal style & presence, you can download your complimentary copy of September's World Class Issue of Brand Runway here.
Or, if you want to jump directly to my article in that issue, you can get it here.
