INSIDE DEACON DENIM with Hendren Deacon!
Join us inside the Phoenix studio of designer and operator Hendren Deacon, the self-taught creative behind Deacon Denim. In this episode, we trace his full journey from sewing his first water-bottle bag in 2018 to building one of the most intentional, quality-driven denim brands in the Southwest.
Hendren opens up about his transition from chef to full-time designer, how his upbringing shaped his precision, and why he refuses to participate in fast fashion. We also walk through his Daily Driver cut, his denim-on-denim setup, his collaboration with Virgil Ortiz, and the vintage machinery that makes his construction so unique.
Whether you love craftsmanship, slow fashion, or stories about building something from nothing—this episode is packed.
🎯 Connect with Hendron Deacon
Instagram: @deacondenim
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TIME STAMPS:
00:14 — Introduction
01:47 — Going full-time with the brand
03:29 — How sewing started in 2018
06:39 — His father’s influence
09:47 — German precision & design philosophy
12:25 — Fast fashion critique
16:19 — Denim-on-denim outfit breakdown
22:19 — Daily Driver cut details
26:22 — Collaboration with Virgil Ortiz
31:09 — Learning challenges as a self-taught designer
36:11 — The Union Special 35800
40:20 — Creative process & sketching
42:08 — Current inspirations
43:53 — His chopper & lifestyle influences
46:12 — Advice for beginners
49:21 — What Would You Do?
53:33 — How to contact Hendron
54:09 — What’s next for Deacon Denim
