In this episode, I had the pleasure of speaking with Margaret Rizzo McKelvey, the owner and founder of Mythic Landing Enterprises, a full-service marketing and business management company specializing in the equestrian industry. Margaret shared her journey from growing up riding horses to founding her own business, which is now celebrating its 17th anniversary.
Margaret discussed her educational background in communications and public relations, and how her first job at Practical Horseman Magazine allowed her to stay connected to the horse industry. She explained how she identified a need for sponsorship work in local horse trials, which eventually led her to start Mythic Landing Enterprises.
Throughout our conversation, Margaret emphasized the importance of balancing her career with her passion for riding and competing. She shared insights into the challenges and rewards of starting her own business, including the initial fear and the hard work required to make it successful.
Margaret also highlighted the various services her company offers, from digital marketing and sponsorship relations to bookkeeping and website development. She stressed the importance of having a strong social media presence and how her company helps equestrians optimize their reach and manage their businesses more effectively.
We delved into the common struggles equestrians face in treating their businesses like businesses, including the need for proper invoicing and budgeting. Margaret shared valuable advice on how to streamline operations and improve cash flow, using modern tools like the billing platform Anchor.
Overall, this episode is packed with practical tips and inspiring stories from Margaret's journey, making it a must-listen for anyone in the equestrian industry looking to improve their business management skills.
