In this episode of She Leads Biotech, I sit down with Georgie Kovacs — founder of Fempower Health and a powerhouse in the women’s health space to talk about fertility, diagnostics, and why solving for passion isn’t enough.
Georgie spent years in commercial leadership roles at top biopharma companies before launching a women’s health startup inspired by her own struggle with unexplained infertility. When the business model proved tough to sustain, she turned her research into one of the most respected podcasts in the field and now consults with startups, investors, and accelerators shaping the next era of women’s health innovation.
We talk about:
🔹 Her early career in sales and marketing at BMS
🔹 The fertility journey that changed her path
🔹 Why women's health startups need more than a good idea — they need business discipline
🔹 What delays endometriosis diagnoses and how we fix it
🔹 Building tools to help women navigate a fragmented healthcare system
🔹 Why prevention is the future but it still needs funding
🔹 Real innovations (like smarter bassinets and hormone-linked mental health tech) that give her hope
📌 Chapters / Timestamps
00:00 – Meet Georgie and her pharma journey
03:00 – From fertility struggles to founding a startup
07:00 – Building vs. launching: the harsh reality of business models in women’s health
10:00 – From idea to podcast: launching Fempower Health
13:00 – Endometriosis, delayed diagnoses, and missing data
16:00 – Coaching women through the healthcare maze
18:00 – Why femtech needs to speak the language of investors
21:00 – Examples of innovation in maternal health, sexual wellness, and hormone care
25:00 – What Georgie’s learned advising startups and accelerators
28:00 – Her advice for women entering the space: passion isn’t enough
Tune in for an honest, strategic, and inspiring look at what it really takes to move women’s health forward.
