Description

Personalization is no longer a luxury—it’s the expectation. Customers demand experiences tailored to their preferences, and businesses that fail to deliver? They lose customers.

But here’s the challenge: How can small businesses createdeeply personalized experiences without the massive budgets and tech teams of big corporations?

In this episode, Kim & Hal dive into the growing AI-driven personalization trend and explore how small businesses can overcome skill shortages, leverage AI, and train their teams to compete with industry giants.

What You’ll Learn in This Episode:

• Why 71% of consumers expect personalization—and76% get frustrated when it’s missing
• How Salesforce, Amazon, and global brands arealready using AI-powered personalization
• The #1 mistake small businesses make when itcomes to AI (and how to avoid it)
• How to upskill your team using AI, automation,and microlearning platforms (without hiring expensive tech talent)
• AI’s role in customer experience—and what thenext 5 years will look like
• Actionable strategies for integrating AI intoyour business today

BONUS: A special “Chat with AI” segment where an AI assistant reveals how #AI quietly shapes customer experiences—whether we realize it or not.

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Resources and Mentions in this Episode:

AI-Powered Learning Platforms for Small Businesses:

• LinkedIn Learning

• Coursera

• Udemy

AI Tools for Personalization & Automation:

• Salesforce AI – AI-driven customer service & personalization

• ChatGPT for Business – AI-powered chatbot & automation

• HubSpot AI – CRM automation & AI insights

Mentions

• McKinsey & Company - The value of getting personalization right—or wrong—is multiplying | McKinsey

• Forbes - 50 Stats Showing The Power Of Personalization

Related Episodes in the Small Business Success Series:

🎙️ Ep. 22 – The AI Playbook for Small Business Success: Predict, Generate, Automate

🎙️ Ep. 23 – Future-Proofing Your Business with AI-Powered Scenario Planning

🎙️ Ep. 24 – Outmaneuver, Dominate, Win: The AI Advantage for Small Business

Ready to Take Action?

• Subscribe to Small Business Big AI on Amazon Podcasts, Apple Podcasts, iHeart Radio, Spotify, or YouTube

• Join the AI Insiders Community for Exclusive Tips & Resources → Request to Join our Private Community

• Have a question or an AI success story? DM us onLinkedIn or Facebook!

• Ask us about the Small Business Transformation Model (SBTM)—a simple, step-by-step framework designed for business owners → Email Howard & Howard Holdings, Inc.

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Music Credit: “I Am with You” by Dream Cave; EpidemicSound via iStock.com

Sound Effects: https://pixabay.com/sound-effects/